GLIDE10: Susana Barreto/Towards a Global Design Taxonomy
Susana Barreto presents her paper on the recent phenomenon of global design targeted at international markets, and the criticism of these scenarios which can create problems as they take a strong hold in the ethical models of international environments. She is vehement about how graphic designers need to move forward in this area and why designers need to develop new models and methodologies for global design markets, and not replicate methods being used by other design disciplines.
Does the keyword global design bring up issues of buzz words, while ignoring the specificity of cultures they are proposing to develop by lumping people together.
QUESTIONS TO CONSIDER:
What does Global Design mean to you?
Do designers need to apply the same techniques practiced by cultural anthropologists or ethnographer’s?
Susana discussion brings forth numerous questions, why are designers quickly latching onto clients seeking to globally expand into new markets?
Is global design another form of corporate colonization?
Susana discusses, the issues surrounding the existence of Darling toothpaste was once called Darkie toothpaste featuring negative stereotype of blackface minstrels.
Why are such ethnic stereotypes still used to sell products?
Let’s not forget Nikes sneaker design featuring the word “ALLAH,” inscribed on the back of the shoes. While Nike assumed they were being hip by there stylishly rendering of the word “Nike” in reality it was “Allah.”
Can you speak about the early 1990s controversial Benetton campaign created by photographer Oliveri Toscani, such as two young girls portrayal of angel and devil, and how these imaged fashioned to sell clothes tended to addressed negative assumptions of races, gender and sexism. Yet, the big questions arose at the time over commerce and fashion?
listens to Susan Barreto’s lecture