A Long Walk Home provides services for teenage girls and young women who have been the victims of sexual assault or domestic violence. They offer a series of workshops that use art as a form for healing. They offer art therapy methods of healing and confidence building, plus “SOARS,” a multimedia performance for college audiences that tells the story of rape survivors.
Problem: Our team’s goal was to rebrand “A Long Walk Home” website along with its digital/print marketing materials. These new changes would help improve overall navigation interactions, make the site responsive, increase visitors and other organizations access information and resources. Additionally, increases ALWH’s relationship with strategic partners, amplifies newsworthy content and improves social media identity.
Role: Lead Researcher and Strategists: Lead the facilitation of stakeholder and board member in-depth interviews. Additionally, conducted co-creation workshops, which included business origami, card sorting, and journey mapping exercises, then worked with the team on the further development of the website, testing functionality.
Developed ALWH strategic plan that addressed aspects of their rebranding initiatives.
Solution: Identified value proposition along with ways of improving staffing and grant opportunities for continuous growth
Impact: Rebranding helped reposition the organization and new staffing shifted the organizational structure.